Oxado

Oxado acts as an two-way aggregator between publishers and advertising networks.

For publishers, it gives them access to multiple advertising networks, picking the best ads among millions coming from thousands of advertisers, based on the topics of each page, the country and language of each visitor, and numerous other parameters. Our technology developed in-house constantly monitors which ads perform best for each page. This means higher click-through rates, and thus higher revenue for publishers.

For advertising networks, it gives them access to tens of thousands of small and medium sites which they are not able to handle directly. Oxado has set up automated and efficient processes for sign up, site validation, ad targeting, fraud detection, billing and payments, and our content matching and fraud detection technologies mean targeted, interested customers for advertisers.