Experclick

Several years ago the Experclick founders recognized that online display advertising was still in its infancy. Publishers were going to demand better pricing, leaving behind the fixed rate cards inherited from print media. Advertisers were going to demand better targeting, matching their ads more accurately to visitors.

The founders recognized that the mature, successful search advertising market was largely based on auctions. They set out to build an online ad Exchange that would bring auction efficiencies to the display ad market.  The result was the marriage of real-time auctions for every impression and extreme targeting for advertisers.

To create the initial auction-based marketplace for online advertising, they started Experclick — the most effective ad network ever created. Experclick is the first ad network to leverage the underlying technologies created.  Experclick offers:

• Dynamic and Fair Pricing. SpotPrice™ is a real-time, single-pass auction for every ad impression shown on the network. It gives the publisher the very best price any advertiser is willing to pay at that instant. SpotBot™ tracks the effectiveness of every adspot, giving the advertiser assurance that he will not be over-paying.
  
  
• Extreme Targeting. With Experclick's targeting options advertisers identify visitors they want to reach a dozen different ways, including behavior, contextual, and profile methods: better targeting means better ROI for advertisers.
  
  
• Inclusive Models. Advertisers can pay by impression, by click, or by action. Experclick handles the risk.

Even more importantly, Experclick is an open network. Any advertiser or agency can offer their ads in the Experclick network. Any publisher or publisher network can offer their advertising spots in the Experclick network. Companies with consumer information can offer their data in the matching process.

There is no other ad network in the online world offering this level of market interaction between advertisers and publishers.

With several million dollars in development behind it, Experclick, a privately held company, was launched in late 2005.