DrivePM

Selector Program

Want to reach your target audience and nobody else? Then Selector™ is the program for you.

Many marketers conduct detailed research to identify their target customers and prospects, using the findings to direct media buying to high concentrations of these audiences. DRIVE’s Selector™ program, priced on an advertising impression (CPM) basis, allows you to reach your key target audience and no one else.

The program eliminates media waste; we won’t serve ads to anyone outside of your target. You specify what segments you want to message, and with what creative. Once your campaign is live, DRIVE will work with you to optimize performance and further hone your target audience.

Performance Program

Name your desired goal. Set your price. It’s that simple.

Whatever you want to accomplish online, DRIVE will sell you risk-free results. In DRIVE’s Performance Program, your ads run on top 250 Internet publishers. You pay only for results (e.g., sign ups, orders, clicks, etc.) based on the bounties that you set. There’s no risk of wasted spend.

DRIVE continually optimizes performance and provides weekly campaign reports so that you can stay on top of and communicate the results that you’re getting. Importantly, DRIVE will work with you to move the many various levers that further enhance your volumes at any given CPA.

DRIVE is set up to provide maximum flexibility. You can adjust your performance goals and metrics on a weekly basis. You can cap your budgets monthly or in total. You may opt out of sites on which you do not wish to run. For all advertisers, DRIVE has established safeguards against placements on pornographic, hate, and other undesirable sites.