BlogAds

Who: Blogads is a network of bloggers who accept advertising. Blog readers are hyper-literate, highly networked, influential and affluent.

Order a la carte, or if you prefer, target select spheres of New Yorkers, lawyers, evangelicals, gizmophiles, gays, conservatives, baseball, fans, foodies, liberals, scientists and dozens of other blogospheres.

What: You get more than clickthrus, you get mindshare. Rather than buy soulless banners and text-ads regurgitated from giant databases, use Blogads to:

• Combine an image (up to 150X200 pixels) and text (up to 300 characters) and multiple links.
• Appear among peer advertisers, increasing audience engagement with your message.
• Sponsor influential blogs for a fixed period, saving money on longer sponsorships.

Warning: ads you'd run on sites like MSNBC.com may underperform on blogs. Smart blogads join a community's conversation rather than shouting over it. See some great examples of blog advertising. If you are looking for cheap clicks, go here. If you want 10 cent CPMs go here. If you want cantankerous, hard-to-convince, die-hard mavens stay here.

Why: You need to woo the activists and opinion makers traditional media can't reach.